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Podcast: Fast Pace with Josh Phegan and Dean Mackie
Episode: The data play.
Description: In this Fast Pace episode, Dean Mackie and Josh Phegan examine quality of data and the data play. They discuss the value of first-party data, how relevancy drives frequency of communication, applying science to our people-based industry, understanding that the data play isn't useful unless it's implemented, making the digital investment, and learning how to use digital technology to build, produce and convert your audience.