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Podcast: The Andrew Faris Podcast
Episode: 7 Lessons From Black Friday Cyber Monday 2023
Description: Success!
That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever.
But that doesn't mean everything was a win this year. And after a couple weeks off to manage the BFCM chaos, I've analyzed the results and collected my top 7 lessons from the biggest week of the year in ecommerce.
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EPISODE HIGHLIGHTS
[00:01:28] Ad account strategies.
[00:03:48] Maximizing Black Friday customer acquisition.
[00:06:46] Bid caps for Black Friday.
[00:10:07] Bid caps and o...