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Podcast: My Digital Farmer Podcast
Episode: 240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
Description: How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada knew what they were, or why they deserved her luxury-level price point. How do you market a product no one has heard of and create desire for it? Joanna has spent the last 5 years trying to figure it out. In today's episode, we'll...