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Podcast: The Andrew Faris Podcast
Episode: Ju Rhyu Had A $630MM Exit. Is She Happy Now?
Description: It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M.
So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy.
EPISODE HIGHLIGHTS
[00:02:03] Acne care brand and product.
[00:03:18] Launching on Amazon.
[00:08:30] What made Hero successful?
[00:09:38] Focusing on profitable channels.
[00:13:40] Prioritizing retail over DTC.
[00:16:29] Acquisition and role transition.
[00:19:44] Selling the business...