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Podcast: BE THAT LAWYER
Episode: Philip Fairley: Video Content Marketing for Your Law Firm
Description: In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways:Run your business on the numbers, not on a feeling. Look at the data on a consistent basis and take action on it. Get content out consistently - everyone is watching short-form videos, so do that. Right now, the biggest opportunity is video. React to pop cultur...