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Podcast: Up Arrow Podcast
Episode: The Ins and Outs of Strategic Retention Marketing With Jess Chan
Description: Jess Chan is the Founder and CEO of Longplay, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 months. She is a sought-after speaker, podcast guest, product developer, and consultant on topics like retention, lifecycle marketing, and progressive agency business modeling. In this episode… Retention marketing is an overlooked component of the sales cycle. While many brands claim to...