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Podcast: Take-Away with Sam Oches
Episode: The secrets to Applebee’s award-winning marketing campaigns
Description: In this episode of Take-Away with Sam Oches, Sam talks with Joel Yashinsky, chief marketing officer of Applebee’s Neighborhood Grill + Bar, the casual chain that does north of $4 billion in sales at more than 1,500 locations around the country annually. As CMO, Joel’s job is to plug Applebee’s into the cultural moment, and he joined the podcast to talk about that work, how Applebee’s has sustained its marketing momentum and why authenticity is so crucial to success in their messaging. In this conversation, you’ll find out why:Customers care more today about authenticity t...