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Podcast: Brand Master Podcast
Episode: 067 | Branding ROI vs Marketing ROI
Description: By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success.
Next, you’ll learn that a lack of branding metrics doesn’t mean waste...