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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: 2024 Content Marketing Predictions Show [Special Episode]
Description: It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit. AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work. Brands go "all in" on owned media - especially video. Local news and journalism make a big comeback. At least three, major brands launch new...