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Podcast: Up Arrow Podcast
Episode: Cultivating LTV With a Subscription Model With Michael Siegel
Description: Michael Siegel is the Co-founder and Co-CEO of Decocrated, a seasonal and holiday home decor subscription box. As a serial seven-and eight-figure entrepreneur, he is also the Co-founder and Co-CEO of 1Thrive and Stratton Home Decor. With over 25 years of experience in the home decor industry, Michael has built high-performing sales and product development teams that fuel growth. In this episode… Customer lifetime value (LTV) is top of mind for many brands in the digital marketing space, and subscriptions are the leading choice for cultivating loyalty and retention. Yet brands with subscription-based business models require al...