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Podcast: BE THAT LAWYER
Episode: Ian Garlic: Intention vs. Attention
Description: In this episode, Steve Fretzin and Ian Garlic discuss:Filming with having a sales tool in mind.Having a case story, instead of a case study. Videos and websites working in unison to strengthen your brand and company.What to look for in a video editor and in your video marketing. Key Takeaways:Now more than ever, it is important to not look like every other attorney in your marketing. Have pre-prepared video answers to FAQs that you can send to clients when they ask. The best way to get better at video is to m...