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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Big Opportunity for Content Marketing Acquisitions
Description: Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include Google finally killing off the cookie, while MrBeast goes...