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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Unlocking Customer Insights: Mastering the Art of Effective Customer Research
Description: This has been created in partnership with YouGov. Our listeners will enjoy $ 500 off their first survey from YouGov. Click here. Customer research has some big problems. You might think the big problem with customer research is not asking the right questions. But it isn't. Then, surely it's asking the wrong people the wrong way, right? But that's not it either. The biggest mistake people make in customer research is not doing it often enough. Let me explain. Frequently, clients hand me...