Want to create an interactive transcript for this episode?
Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Who Does Your Business Stand For?
Description: Do you remember the first time you felt like you fit in somewhere? I promise this is very relevant to finding what your business stands for because this is exactly the way you want your audience to feel. Today I'm sharing a recent epiphany I had about marketing, outlining the difference between a cult following and a business built for the masses. You have to find which thought leadership is right for you in order to attract your people. Tune into the full episode because I'm sharing 3 questions you can ask yourself in order to...