Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Secrets to Growing a Content Brand [Special Episode]
Description: In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work...