Want to create an interactive transcript for this episode?
Podcast: The Roof Strategist Podcast by Adam Bensman
Episode: DONâT Give The 1st Roofing Estimate? Selling First vs Last & Who Wins
Description: âShould you not be the 1st one in the house?â I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when youâre the first. So if youâre not first, will you close more? Find out in this new video. Youâll see the âMercedes E-Series vs. Toyota Corollaâ comparison in the video. And youâll understand how and why customers make buying decisions. All you need to do is set your benchmark for the homeowner to compare you to the âother guy.â The higher you set the benchmark, the...