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Podcast: My Digital Farmer Podcast
Episode: 251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
Description: February 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?" Dana shares the transition process and lessons she's learned along the way. She discusses how she markets her product each week to attract new customers and get her current ones to buy more. We talk about the strategies that are doing most of the...