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Podcast: Brand Master Podcast
Episode: 079 | What Is Customer Journey Mapping
Description: By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience.
The objective of mapping your customer journey is to understand
[+] Where they...