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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Why Doing Good Work Isn't Enough
Description: Wouldn’t it be lovely if people recognized your expertise and hired you on the spot?Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough. Rebel Truth: Good work is never enough.You’ve got to advocate for your work. You’ve got to speak up and be seen for that good work. You’ve got to showcase why you’re the expert who can get the job done.Your right-fi...