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Podcast: BE THAT LAWYER
Episode: Ken Levinson: Building a Niche Law Practice
Description: In this episode, Steve Fretzin and Ken Levinson discuss:Building trust-based, meaningful relationships in networking. From choosing a specialty to really niching down in your ultra-specific specialty. Looking at the numbers of your marketing, not just marketing haphazardly. Speaking as marketing to your niche.  Key Takeaways:You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. You will gain more cases by marketing to your strengths than to try and take all cases. Spend time developing relationships with other lawyers...