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Podcast: Up Arrow Podcast
Episode: Above-The-Fold CRO: Don't Make Users Scroll With Chase Mohseni
Description: Chase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth. In this episode… If you're trying to increase conversions, there are a few statistics you should know. 70% of your traffic will leave your website in under three seconds, and 75% of these people don't scroll past 30% of the first page. Given these staggering facts, it's crucial to develop engagement ta...