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Podcast: Games Growth with Upptic
Episode: Psych data for gaming optimization (with GameTree)
Description: Everyone knows that data is king when it comes to gaming and marketing. But what are the best ways to get, analyze, and utilize this data? John Uke, Founder of GameTree, explains how the company captures user data to find highly compatible matches for gamers, and how this data can be leveraged for user acquisition, retention, and personalization.
TAKEAWAYS
Data and personalization are crucial for better targeted advertising and great customized user experiences.
While matchmaking is important, skill-based matchmaking is the wrong way to go about putting gamers together.
A more holistic approach to matchmaking – based pe...