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Podcast: More Perfect Marketing
Episode: Leveraging a Data-Driven Marketing Methodology (with Chris Rodriguez)
Description: Marketing is not just about creativity but the strategic use of data and information. It's not enough to have an eye-catching campaign; today's marketers need the keys to the kingdom—understanding who their customers are, what they want, and how best to deliver it. But there lies the rub: in an age where privacy is prized, how do we obtain this precious data without pushing our customers away?
This conundrum is at the heart of why understanding your customer's journey, and the data that illuminates it, is such an essential facet of the marketing landscape. It's a to...