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Podcast: Elite Selling Podcast - Mastering Tech Sales
Episode: How Elite Sellers Partner with Marketing - Jessica Gilmartin, CRO and former CMO of Calendly
Description: Summary
In this episode, Jessica Gilmartin, CRO of Calendly, discusses the importance of sales and marketing partnering together. She highlights the misalignment of incentives between the two teams and the challenges in lead routing and scoring. Jessica shares the approach Calendly has taken to improve sales-marketing alignment, including increased communication and collaboration. She emphasizes the value of sales reps bringing marketing into meetings and the importance of reevaluating the value of leads. Jessica also discusses challenges with events and the benefits of targeting key accounts. She concludes by highlighting the results of effective sales-marketing...