Want to create an interactive transcript for this episode?
Podcast: Brand Master Podcast
Episode: 086 | Customer Journey Map vs Customer Story
Description: By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience.
Next, you’ll discover the customer story and how it differs from the customer journey. You’ll learn about the before state and the...