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Podcast: BE THAT LAWYER
Episode: Jason Ciment: Content Creation for the Best Results
Description: In this episode, Steve Fretzin and Jason Ciment discuss:Things lawyers struggle with in regards to marketing. Why good, well-thought-out content is vitally important for your firm. Elevating your content to the next level. The three components to good content online.  Key Takeaways:Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. Education is the cor...