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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Our Most Impactful Business Books of All-Time [Special Episode]
Description: Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor: Get the 2024 State of Marketing Report from Hubspo...