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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 125: They Ask, You Answer - Interview with Devon McCarty from IMPACT
Description: In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI...