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Podcast: Brand Master Podcast
Episode: 298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)
Description: Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.
Discover how brands grow and what marketers often overlook in their strategies.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.
We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for...