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Podcast: Brand Master Podcast
Episode: 088 | 5 Stages Of Customer Awareness
Description: By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn about Eugene Schwartz and his 1966 book Breakthrough Advertising where he introduced the concept of the 5 stages of consumer awareness.
Then, one by one we’ll dive into the 5 stages and how each stage leads to the next in a cohesive journey.
Finally, I’ll introduce you to a simple formula and communication t...