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Podcast: BE THAT LAWYER
Episode: Robert Friedman: Before there is Marketing, there is Positioning
Description: In this episode, Steve Fretzin and Robert Friedman discuss:Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions.  Setting your aperture appropriately. Understanding your positioning and making it work for you.  Key Takeaways:When you can position yourself precisely, you won’t attract everyone, but you will attract the right clients to your firm. You have to do both the strategy work and the research work to know that you’re landing in the right space with your branding. If your message is n...