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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out
Description: When you think about standing out on your Instagram posts or blog posts, the focus is typically on yourself, how you're different, how your personality makes you unique, or how your story ads to your one-of-a-kindness. While these elements are important, I think they're missing a big, big, big opportunity -- focusing on your individuality to make your audience feel seen, heard and listened to in your messaging. So, that's exactly what we're going to talk about today on the podcast, why focusing on your audience and your clients is one of the fastest ways to become the only o...