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Podcast: BE THAT LAWYER
Episode: David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
Description: In this episode, Steve Fretzin and David Aaronson discuss:Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making.  Key Takeaways:Sales has changed from hard selling to consultant selling. There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of expertise?Look at what your competitors are doing and be an authority against those competitors. If they are creating lots o...