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Podcast: BE THAT LAWYER
Episode: Laura Sauter: Personal Branding and Authenticity
Description: In this episode, Steve Fretzin and Laura Sauter discuss:What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice.  Key Takeaways:People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. You only know what your brand is when it is reflected to you by those who love you and those who hate you. Dig deep, understand yourself, and be...