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Podcast: Games Growth with Upptic
Episode: Blockchain in Mobile Gaming with Robert Garfinkle
Description: Our guest this week is Robert Garfinkle, Director of User Acquisition at Celer Networks. Celer Networks is a layer-2 technology company (that is, the layer between the blockchain and an app) with a suite of products, one of which is a mobile SDK that facilitates competitive real money gameplay in mobile apps.
We discuss how Celer deploys their technology in their first party apps, and how their product and business model compare to competitors. We dive into how user acquisition and growth strategies differ between competitive real-money games and traditional IAP or ad based revenue models. And, w...