Want to create an interactive transcript for this episode?
Podcast: Games Growth with Upptic
Episode: Post-IDFA Incrementality with Brian Krebs
Description: This week we're joined by Brian Krebs, CEO of MetricWorks. We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks' product, Polaris, offers a top-down measurement alternative for the post-IDFA era.
Also, Epic Games is making epic bets on the metaverse, and is hypercasual gaming in decline?Â
Editor Note: We had some latency issues during this episode. While we did h...