Want to create an interactive transcript for this episode?
Podcast: Brand Master Podcast
Episode: 095 | Brand Strategy vs Marketing Strategy
Description: By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs gets it wrong.
Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, go...