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Podcast: BE THAT LAWYER
Episode: Robert Plotkin: Why Lawyers Should Write a Book
Description: In this episode, Steve Fretzin and Robert Plotkin discuss:Giving information away. Writing a lead-generating book while maintaining your law practice.Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication.  Key Takeaways:Even if you gave someone your entire process, nobody will be able to execute like you do because you have value to bring to the situation. Break your book down into small, manageable bites. Also, consider sharing some of the information as you go and get feedback as you go so it...