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Podcast: BE THAT LAWYER
Episode: Christina Martini: Recognizing Opportunities and Nurturing Authentic Networking Relationships
Description: In this episode, Steve Fretzin and Christina Martini discuss:How Tina pivoted from engineering to legal.Selling big law by increasing the stickiness factor through cross-selling.Minding your assets in networking and cross-marketing.Building your book of business authentically.Key Takeaways:The practice of law is not that different from having and nurturing the relationships in your life. Everything is all about relationships which are dynamic and require proactivity.Good business development, whether in a solo firm or in big law, requires a multi-pronged approach. Leverage existing clients, leverage your network, and talk to your peers...