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Podcast: Up Arrow Podcast
Episode: $9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi
Description: Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L'Oreal, and Warp + Weft. Jessica specializes in brand awareness, customer acquisition, and fostering retention and loyalty. In this episode⦠Are revenue plateaus in your e-commerce business holding you back? Implementing foundational digital marketing strategies may be the key to unlocking explosive growth. ...