Want to create an interactive transcript for this episode?
Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 132: Adapting to Changes in Healthcare Marketing - Interview with Chris Brandt from EW Motion Therapy
Description: In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to adapt and experiment with different strategies. Chris encourages listeners to focus on teaching and empowering their audience through valuable content.
<...