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Podcast: BE THAT LAWYER
Episode: Michelle King: Media Relations for Your Law Practice
Description: In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in current events. Spotting trends and understanding how you fit as a media expert.  Key Takeaways:Media coverage is a huge boon to SEO and your perceived authority. Consistency is the key to all marketing and business development activities.Consume the media that you want to be featured in to get a sense of what they are lo...