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Podcast: Games Growth with Upptic
Episode: Apple Ads: Goodbye SKAN, hello AAK!
Description: AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know.
Chapters
00:00 – Cold open, quick takeaways, sponsor plug
01:41 – Overview of AdAttributionKit
03:43 – AAK variants and schemas
05:23 – Lessons from SKAN: “Rich will get richer”
07:35 – Re-engagement, debugging mechanisms
09:45 – Prepare for thrash in mobile
10:38 – Closing and sponsor plug
Further research
Meet AdAttributionKit – Apple
Welcome to AdAttributionKit – Singular
AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo
Get more marketing insights at upptic.com.