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Podcast: More Perfect Marketing
Episode: The One About Creating and Bringing a New Product To Market (with Ron Richard)
Description: Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments.
With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine.
Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing...