Want to create an interactive transcript for this episode?
Podcast: Up Arrow Podcast
Episode: Internationalization: Growing from Roughly $130M to $200M With Tyson Drake
Description: Tyson Drake is a fractional CMO for eight- to nine-figure DTC brands, helping them scale profitably. As a self-taught affiliate marketer, he became the CMO of The Oodie, where he trained an in-house team of over 25 people across performance marketing, creative, and e-commerce, scaling the company to nine figures across eight markets. In this episode… As an e-commerce brand, expanding into international markets can skyrocket profitable growth in multiple areas, and a robust marketing strategy is crucial to this expansion. What strategies can you harness to penetrate new markets for exponential growth? Global ma...