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Podcast: Games Growth with Upptic
Episode: Polkadot INCINERATES $40M on race car, jet sponsorships
Description: Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes!
CHAPTERS
00:00 – Cold open
00:42 – Polkadot’s quarterly marketing spend report
02:17 – Polkadot KOL spending vs. suggested spend
04:08 – Insanely high metrics vs. normal metrics
08:08 – The problem with DAOs in web3 marketing
09:50 – Comments from Upptic’s web3 experts
11:30 – Sponsor plug
Get more web3 marketing insights at www.upptic.com!