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Podcast: More Perfect Marketing
Episode: The One About The Power of Voice in Advertising (with Michael Holmes)
Description: The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms.
On this episode, I'm delighted to welcome Michael Holmes, a writer, voice actor, and producer of radio and television commercials, audio-for-video, in fact just about anything involving the spoken word. He produces for retail...