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Podcast: Scaling Up Services
Episode: In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Alan McLaren, co-founder of Strata Originals, about the significance of personal branding in the service sector. They discuss the evolution of personal branding, especially with the advent of social media platforms like LinkedIn. Alan shares his journey from various business sectors to focusing on personal branding, emphasizing the need for intentionality and authenticity. He explains the difference between thought leadership and personal branding and provides insights on building a personal brand, including the importance of understanding one's brand DNA, choosing the right platforms, and creating relevant content. The episode also covers the psychological aspects of personal branding, such as overcoming imposter syndrome and the impact of genuine engagement on platforms like LinkedIn.
Description: Alan McLaren, Co-Founder STRATA OriginalsAlan McLaren is a personal branding and digital marketing expert with over 30 years of experience.As the Co-Founder of STRATA Originals, he collaborates with CEOs and executive leaders to strategically build their personal brands. Alan's passion for personal branding originated from his extensive background in public relations and marketing, where he recognized the critical role personal branding plays in the success of CEOs. He focuses his expertise on helping them define their brand identity, articulate their unique value proposition, and develop strategic plans to...