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Podcast: The Business of Fitness Podcast
Episode: Launching a physical product with the founders of GOAT
Description: Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through to launch a physical product. The founders' journey through entrepreneurship and business building. How to market an innovative product and send it mainstream. The importance of community in brand. Advice to fitness and health professionals...