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The Business of Fitness Podcast
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
The Ultimate Guide to Business KPIs
26 mins; March 24, 2026
How would Mr. Beast Market a Fitness Business?
25 mins; March 09, 2026
14 Psychological Triggers to Get More Website Leads
10 mins; March 02, 2026
91: How Jade bought and saved a struggling gym
33 mins; February 16, 2026
90: Do sales and offers make you feel dirty? There's a better way to grow.
23 mins; January 26, 2026
9 leading business owners share their biggest lessons from 2025
39 mins; January 12, 2026
88: How Ben is building a fitness empire & how Dan thinks about the world.
91 hours 15 mins; December 15, 2025
How to plan a marketing photoshoot for your gym
12 mins; December 01, 2025
86: Solving Exercise Physiology's Identity Crisis
10 mins; November 18, 2025
85: Building a Career as an Exercise Physiologist - lessons from 20 years as an EP.
33 mins; November 03, 2025
84: The AI takeover. Why coaches can no longer compete (and what to do about it)
20 mins; October 20, 2025
How my business earns me 23 hours a week
10 mins; September 27, 2025
82: How to turn your website into a lead generating machine
27 mins; September 15, 2025
Quick thought: Is your work becoming your identity?
6 mins; September 12, 2025
Listener Question: Help! How can I stop new leads ghosting me!?
28 mins; September 08, 2025
How to bring back ex-members to increase revenue
19 mins; August 18, 2025
The one page fitness marketing checklist. Just do these things.
26 mins; August 06, 2025
3 gym owners share 20 must-read books behind their success
39 mins; July 29, 2025
77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch
54 mins; July 14, 2025
76: How to boost retention by helping your clients build habits that stick
25 mins; July 07, 2025
75: How I predict if a fitness business will succeed (do these things!)
17 mins; June 30, 2025
9 unique ways to make your business stand out (to get more clients)
24 mins; June 23, 2025
73: Multiple income streams: 9 owners share how they did it.
38 mins; June 16, 2025
72: He teaches me how to make gym videos people actually watch and share
49 mins; June 09, 2025
How to live a full and good life
114 hours 14 mins; May 26, 2025
How this Exercise Physiologist doubled her Medicare conversion rate
33 mins; May 11, 2025
A two year waiting list - how this Exercise Pro did it.
45 mins; May 07, 2025
Delivering an Experience: The Strategy of 'Being Different'
20 mins; April 29, 2025
Your missing marketing strategy. The power of storytelling.
15 mins; April 16, 2025
67: 6 steps to a multiple income stream side hustle
19 mins; April 01, 2025
How she grew her business by being locally famous (strategies)
57 mins; March 24, 2025
Hyrox: Answer these 6 questions before adding it to your gym.
31 mins; March 03, 2025
We Asked 8 Experts: Is ChatGPT now better at programming than you are?
50 mins; February 24, 2025
10 ways to ensure your side hustle idea will make $50k.
15 mins; February 04, 2025
How to create a strategic plan for 2025
18 mins; January 24, 2025
61: I tracked every minute of work time for a year. Here's what I learned.
28 mins; January 13, 2025
The 12 business books to read in 2025
11 mins; December 30, 2024
The only 5 reasons your fitness business is failing
8 mins; December 15, 2024
How to grow a fitness business WITHOUT more clients/members
7 mins; December 01, 2024
3 ways to make it easier to earn more in a fitness business
16 mins; November 16, 2024
56: Increase profit without more members by tracking APM.
14 mins; November 03, 2024
55: The 19 ways to get more gym clients
12 mins; October 20, 2024
How his referral network earns him $3000 a week
19 mins; October 06, 2024
The four Es. A framework to build fitness businesses
8 mins; September 22, 2024
52: A New Career Accelerator For PTs
31 mins; September 08, 2024
How to Slash Membership Suspensions to Boost Revenue
12 mins; August 25, 2024
Launching a physical product with the founders of GOAT
96 hours 47 mins; August 11, 2024
Paid Advertising Q&A
54 mins; August 04, 2024
9 Ways To Pivot Your Fitness Business To Earn More
14 mins; July 28, 2024
He Left F45 and CrossFit and Boosted Revenue by $120,000
33 mins; July 07, 2024
How to Raise Fitness Prices Without Losing Clients
31 mins; June 23, 2024
A gym advertising guide for every budget
62 hours 52 mins; June 09, 2024
How to get more clients using marketing psychology
30 mins; May 26, 2024
Dan's Interview on the Fitness Education Online Podcast
34 mins; May 19, 2024
How to Boost Gym Profit with Ice Baths/Saunas
26 mins; May 12, 2024
13 Habits of Highly Successful Business Owners
15 mins; April 24, 2024
Contractors or Employees?
18 mins; April 14, 2024
For subscribers only
1 min; April 11, 2024
\How I Built a Fitness Business in 3 hours for $300
25 mins; March 29, 2024
8 crazy fitness business models to boost your profits
16 mins; March 15, 2024
Ranking the 5 most profitable fitness business models
38 mins; March 03, 2024
Elon Musk's Blueprint for Gym Owners
27 mins; February 16, 2024
All the most successful fitness businesses track these 12 numbers
18 mins; January 29, 2024
Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
12 mins; January 21, 2024
The $100,000 online programming blueprint. The model is broken, here's how to fix it.
14 mins; November 13, 2023
32: How to future-proof your PT career
4 mins; October 30, 2023
Dan talks at the ESSA State Symposium on The Business of Exercise Physiology
26 mins; October 21, 2023
30: Dreaming of opening multiple gyms? Ask yourself this question first.
4 mins; October 18, 2023
A Fit Biz Growth Strategy Only for Fit Pros Not Afraid of Hard Work
12 mins; October 09, 2023
28: Stop Selling Personal Training. Start Selling Experiences.
3 mins; October 01, 2023
27: The Client is NOT always right. How to Build Respect and Retention as a PT.
3 mins; September 25, 2023
98%+ Fitness Client Retention With This 10 Minute Strategy
8 mins; September 15, 2023
Advice to PTs in their 20s
10 mins; September 11, 2023
The Surprising Way to Secure Your First 5 Clients Without Spending a Cent on Marketing
3 mins; September 03, 2023
I reviewed 500 fitness business Insta posts. Here's what I learned.
5 mins; August 28, 2023
How to Market a Sauna
8 mins; July 31, 2023
The Hidden Future Danger of Your Gym's 'Revolving Door' Member Plateau
6 mins; July 24, 2023
How To Stop The Fitness Industry Spitting You Out
8 mins; July 08, 2023
Charging for Missed Sessions Will LOSE You Money
6 mins; June 26, 2023
Game Changer: How a Business Mentor Will Help You
12 mins; June 19, 2023
We've Discovered Fitness 'Super Referrers'. Here's How to Attract Them.
12 mins; June 12, 2023
Money Secrets from Accountant Turned Gym Owner
22 mins; June 05, 2023
21 Must Read Books For Fitness Professionals
18 mins; May 29, 2023
14: Using ChatGPT To Grow Your Fitness Business
103 hours 21 mins; May 15, 2023
What Happens in a Business Mentoring Consult
7 mins; May 08, 2023
12: How to Earn an Extra $60k/year in a Small Gym From Retail Sales
28 mins; April 24, 2023
11: Smash the Plateau in Your Fitness Business
9 mins; April 17, 2023
Intentional Incompetence: Being Bad At Some Things Is Your Key To Success
4 mins; April 10, 2023
9: The Instagram Posting Mistake Undoing Your Hard Work
5 mins; April 03, 2023
391% Increase In Fitness Lead Conversions With This Strategy
4 mins; March 24, 2023
7: How To Deload From Your Business
8 mins; March 20, 2023
6: Marketing for Exercise Physiologists
79 hours 52 mins; March 12, 2023
The Time Management Meta Skill To Stop You Drowning in Business
13 mins; March 05, 2023
4: How To Build a Fitness Business That Makes You Happy
3 mins; February 25, 2023
Your REAL Hourly Rate: The True Cost of Running a Fitness Business
5 mins; February 18, 2023
Multiple Income Streams for Fit Pros: Why Timing is Everything
9 mins; February 09, 2023
1: Become a $100k PT in 20 Hours a Week: The Blueprint
9 mins; January 30, 2023
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